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Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

YES YES YESYou don’t have to replace your traditional marketing efforts with digital ones, but it is 2022 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.

Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?

1. Do I really need a website?

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

3. What makes for a good web design?

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.

5. What is the main purpose of social media marketing?

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.

By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

7. Do you work internationally?

Of course! With the advent of online conference tools such as Zoom, appear.in, and of course Skype, just to name a few, it makes working with businesses anywhere in the world straight forward enough.

2.What pages should I include in my website?

Every small business is different, which every website will be different. Creating a new website can be a daunting task, but Wilson Web Services is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.

Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.

4. How does a website increase sales?

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

6. What is the difference between digital marketing and digital advertising?

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

8. How long will it take to build and launch my app?

Many factors contribute to launching a successful project, and some requirements may result in the project taking longer to develop than others. However, for estimation, a good guide is that a project will typically take one month for every £7,000 (+VAT) of development work.

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